In The Know Manifesto

Research is relevant for everyone, on many different levels. For businesses and entrepreneurs, whether you are writing a book, a blog post, hunting for clients, or providing a service, research is at the base of everything that you do. This manifesto outlines my thoughts on research and why you should choose to be in the […]

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Welcome: Why YOU Should be In The Know!

The motto for this site is: I’ll do the Research. You Take Care of Business.   That message is behind everything that is and will be presented to you on In The Know with Jo. Whether it’s a fabulous topic post researched and written on optimal posting times (or another topic,) an inspirational background story motivating you to stretch your potential, or research tips […]

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How to Research Like a Stalker & Find Your Competitive Edge

No, I am not actually advocating you literally stalk your entrepreneurial idols.   What I am going to suggest are 5 strategies you can use to research your competition in order to gain your competitive edge.   In order to use these strategies you need to employ the same persistence as a stalker (minus the creepy, obsessive tendencies; […]

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Why You Should Ignore Optimal Posting Times & 5 Things To Do Instead

It’s all over the internet. One person with a significant following does a study about when you should publish your blog posts and when you should send your emails to your subscribers… then it becomes gospel and is proclaimed all over the internet.   Then what happens?   Well Johnny Blogger said Monday was the best […]

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