That’s right. Say fakers, takers, money makers, and world changers 5 times fast. Then see if they all blend together or if you can tell the difference.
The harsh truth of doing business online is that not everyone or every company out there is legitimate or genuine. Not every entrepreneur out there wants to start a blog that matters or make their dent in the universe. Some of them just want your money.
So how do you spot the difference? How do you recognize the online snakes in suits versus the professionals that you should take advice from?
Here is an outline of these characters so that you can strategize your defence. Yes, some of the characteristics overlap, but this is a general guide to the genuine professionals versus the money snatchers.
Fakers pretend to speak the language but have no clue what they are saying. They use big words like ‘conversion’ ‘optimization’ and ‘cohesive strategies’ without really understanding what those words mean to your business. They will wine you and dine you with temptation of the promise land.
They have the flashy, shiny objects on their websites with clashing colors because they want you to be so overwhelmed and confused, that you click the red “buy now” button just to make the head-spinning stop.
They may look pretty on the outside, but have little value on the inside. They will make you promises about earning your dream amount in a short time period with very little work. How realistic does that sound?
Ploys like “Make 500k your first 3 months JUST by clicking this button 5 times” Are designed to suck you in like a black hole. Because really, 500k, 3 months, clicking a button! Who does that NOT sound good to?
Hopefully your ‘inner voice’ intercedes that the offer sounds too good to be true, because you know what? It is. Do you think that Leo Baubata became one of the world’s most successful bloggers by clicking a button 5 times? I’m no where close to Leo’s level but I can tell you that there was a little more work involved than that.
Our next group on the chopping block are the takers. These people may genuinely have lots of letters at the end of their name backing up what they say they can do, but they are more focused on them than you.
They have joined the game to make more money, to become more successful, to increase their online profile. They want to benefit themselves.
They ask you to follow them, tweet them, buy their book, take their course and ‘like’ their page, but they provide little in return.
They don’t engage enough with their audience or even care enough about them. They want you to help them, instead of the other way around.
They may be brilliant and have written a best-selling book that the world loves, (and for that reason they will always have believers, and they will always make sales,) but they get what they need from you and move on to their next ‘thing.’ This also means they won’t go away.
THE MONEY MAKERS
Here is where we start to get into some legitimate professionals that you can learn from. These are the strategists, who use ‘conversion,’ ‘optimization,’ and ‘cohesive strategies,’ and then they give away the free tool to help you “DO” those things.
Then you get an email from them (because of course you subscribed to get the free tools,) giving you a 25% discount on their book titled “How to Convert & Optimize Your Business using Cohesive Strategies.” So of course you buy the book, I mean it’s 25% off. That’s how smart they are.
In other words, the money makers are geniuses with their business, their strategies, their marketing and how to make some money sharing their methods with you.
The difference from the shady characters discussed before comes in that they actually do care about their audience. They want to provide value to you and they will do tests and experiments to determine how best to do that. They invest in the relationship they have with you.
But they also know how to maximize the value they provide to make some money. I mean everyone has bills to pay, so we don’t begrudge them their hard-earned cash. We buy their books so that we can learn how to repeat their methods and get their results.
This leads to another big difference. These experts aren’t afraid to publish income reports, or give proceeds to charity. They don’t tell you their way is the best way (usually,) they tell you “this is how I did it and I want to help you do it too.” Then they show us the proof & results and do the interviews & podcasts in the spirit of complete transparency & authenticity.
THE WORLD CHANGERS
The world changers are the most awe-inspiring of the bunch. They go from a book review blog to a revolution that leads thousands of followers to follow their passions. They empower people with sermons on life & liberation.
They inspire insurgencies and escapes, and are based on values so intrinsically linked to their founders as to be inseparable. They are blogs that matter.
This is not to say that blogs in any other category don’t matter, as I said in the beginning there are definitely overlaps. But the world changers get out there and get their hands dirty in a grass-roots/hometown way and then they replicate that on a global scale.
Someone challenges them to accomplish something new and they say “when would you like it done by.” They push boundaries and force their audience to take action by following their example.
There is no question that they care deeply for their audience and would continue their pursuits without any or little monetary compensation. They have bills to pay too, but they are so dedicated to their cause that it’s not a primary concern.
THE TAKE-AWAY & THE STRATEGY
Here’s the thing: The money makers and world changers? They’re not afraid to give away their best stuff for free. They know the value, they are aware of their own worth and they genuinely want to help people. So what should you watch out for to spot the less savoury characters on the web?
HERE ARE A FEW STRATEGIC TIPS:
Look at the Design of the Website: Determine functionality & purpose v. attention & distraction.
Examine your Relationship: Are you getting value from the subscription/services?
Watch the Engagement: Does the expert interact and reply to comments/emails or are you talking to yourself?
Look at the Language: Does the expert seem to understand what they are talking about, or are big words used for show?
Beware of Ploys: Don’t get sucked into a black hole. If it sounds too good to be true, it probably is.
Measure the Genuine Factor: How transparent & authentic is the expert being?
If you want to optimize your time on the web and build a cohesive strategy for your business, do me a favour: Stay away from the fakers and the takers.
My advice for what it’s worth? Go into this online life with a world changer mentality and adopt some money maker methods on the way.